Web Marketing

What is Web Marketing?

Online Marketing is application of Internet and associated technologies to attain the company's marketing goals.

Online Marketing has to do with the Internet as a distribution channel. The Internet can be utilized as a PLACE to promote a product or service, provide information to prospective clients and to reach various geographical regions and niche markets.

CONSUMER centered marketing is the key for success of any company. Concentrating on customer wants and needs will help a company to please actually to thrill its customers better and effectively. Structure close relationships and retaining existing customers is really important due to the fact that acquiring a brand-new consumer is costly than keeping the existing client.
Online marketing is best utilized in CONJUNCTION with other marketing media. Coordination between online and offline marketing activities is very essential.

Web Marketing Tools

Search Engine Marketing

Because 85% of Internet internet users utilize search engines to discover new websites, browse Engine marketing is crucial. Research study reports show that most of online purchases stem from search engines. Top 5 Search Engines Google, Yahoo, Msn, AOL and Ask Jeeves account for 80% of online search engine traffic.

E-mail Marketing

Email marketing can be utilized to drive sales, supply client service and to construct close relationships with the consumers. E-mail marketing is a cost effective Internet Marketing tool and the results can be easily measured. If we are to rent an E-mail list from an outside source the reaction rates will be around 1 %.

Affiliate Marketing

Affiliate marketing is one site (An Affiliate) is promoting another website (Merchant) in exchange for a commission. Affiliate marketing is risk totally free and cost efficient marketing because you pay only for performance.

Banner Advertising

Banner advertising was quite popular and click through rates were around 25% when its introduce for the first time in 1994. At present we can't expect a conversion rate above 2 % from a banner marketing campaign (Click through rates 0.5% untargeted banners and for targeted banners in between 1-2%). Although the conversion rates are not satisfying banner marketing still thinks about as an efficient branding tool.

Viral Marketing

Viral marketing messages receive 5-- 15% click through rate. 57% say word of mouth or viral marketing is their primary source of details about brand-new websites.

Publicity

Publicity is about developing awareness, building trust and trustworthiness. Online news release circulation plays the main role in this.

Search Engine marketing is crucial due to the fact that 85% of Internet internet users use search engines to find brand-new sites. Email marketing can be used to drive sales, provide consumer service and to construct close relationships with the clients. E-mail marketing is a cost reliable Internet Marketing tool and the results can be easily measured. Viral marketing messages get 5-- 15% click through rate. 57% state word of mouth or viral marketing is their main source of information about brand-new sites.